Today, social media analytics company, Shareablee Inc, announced that, after holding the same position throughout 2015, the Dodge brand continues to rank number one among mass-market auto brands on social media from January through March of 2016.
In order to rank the top ten automotive brands, Shareablee measured the number of social media interactions the brands received to posts across three major platforms: Instagram, Twitter, and Facebook. Utilizing frequent calls to action via the hashtag #ThatsMyDodge, and strategic leveraging of culturally relevant moments, the Dodge brand attained 5.2 million actions, more than double the number achieved by the second-ranked brand.
“Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study, really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”
.@Dodge is a high-powered social media machine, says @shareablee https://t.co/Bf4uNEZH5J pic.twitter.com/5zkmG7XWqz
— FCA-North America (@FiatChrysler_NA) March 30, 2016